Wow, 2022 was quite the year for weddings with a bumper amount taking place. Looking back at what was trending last year, perhaps inspiration for those tying the knot in 2023, wedding insurance specialists Protectivity have researched the most popular wedding flowers, based on UK Google Search Volume.
The most popular wedding bouquet foliage was Eucalyptus, with 585,000 searches! Followed by, Ivy 495,000, Jasmine 458,200, Rosemary 374,600, Ferns 351,200, Monstera 319,500, Silver Birch 219,600, Philodendrons 219,400, Olive branches 143,000 and Myrtle 133,300.
Guide to choosing wedding flowers:
Budget - Picking your budget and talking to your florist about your budget and what floral pieces are most important to you for your wedding day
Inspiration - Deciding on your style and colours and utilising things like Pinterest boards to get a look and feel for what you want
Finding your wedding florist - You should feel confident in your chosen florist that they can deliver what you want for your wedding, and pick flowers that ensure you get the most of your budget
Style - Your florist should be able to look at images of your venue in order to get the look, feel and style of the place and spot any areas that might need an extra touch.
Seasonality & availability - If you give your florist a colour scheme and style references, but let them pick flower varieties freely, they will be able to buy flowers that are in season and will therefore be cheaper and of better quality than other varieties.
For the full tips check out https://www.protectivity.com/knowledge-centre/your-guide-to-choosing-your-wedding-flowers
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